“Education has produced a vast population able to
read but unable to distinguish what is worth reading.”
– G.M. Trevelyan
English historian (1876–1962)

Recommended Reading for Future Salespeople
In “distinguishing what is worth reading,” my list of books below gives the reader a focused selection of my favorite books and authors for your consideration. You will recognize some of them already. Some you may have already read since they have been best sellers. I hope you will research the ones you have not heard of by visiting your favorite bookstore,
online retailer, or library. I hope they become helpful in furthering your career and personal development.

Personal Development
The 7 Habits of Highly Effective People. Stephen R. Covey,
2004 (15th Anniversary Edition)
How to Win Friends & Influence People. Dale Carnegie, 1981
Wooden. John Wooden, 1997
Who Moved My Cheese? Spencer Johnson, M.D., 1998
Purpose Driven Life. Rick Warren, 2002
Talent is Never Enough. John C. Maxwell, 2007

Business Thought Leadership
Crossing the Chasm. Geoffrey A. Moore, 2002
The One to One Future. Don Peppers and Martha Rogers,
PH.D, 1996
Rules for the New Economy. Kevin Kelly, 1999
The World is Flat. Thomas L. Friedman, 2006
Jump Start Your Marketing Brain. Doug Hall, 2004

Selling
Little Red Book of Selling. Jeffery Gitomer, 2004
Selling to VITO. Anthony Parinello, 1999
Solutions Selling. Michael T. Bosworth, 1994